When Food, Friends and Fun Inc. came to Switch Creative Group, they were looking to brand a new restaurant concept that incorporated beautiful servers with high quality Mexican food. Everyone at Switch started this process by submitting two to four names. In the end, one of the names I submitted, The Spice Rack, was chosen for this new venture. After this we developed their brand internally to help define what the culture of The Spice Rack would look, feel and sound like. The Spice Rack will be opening their doors in Knoxville, TN, this fall.
