What kind of drinks should you send over?
Print wants a big nosed red wine. Print wants to linger and become entrenched in your mind. It takes desire to connect with something physical. Something tactile. You engage print differently because you make a conscious choice to become involved in it by picking it up, feeling the weight and style of the paper, the foil stamping or embossed markings. You are in a monogamous relationship with print, even if for a moment at the start, but if done right that moment can last forever.
Web wants a beer. In a chilled glass, plastic cup, funnel, whatever, cos Web has 1764 Facebook friends and a Tweet Deck to make your head spin. Web can hold your attention for 20 minutes even when it knows there are billions just like it working the room, trying to scratch your back button.
SEO wants a shot. It needs a shot. Shots are direct. Shots get the job done. What!?! You don’t want a shot? SEO will take your shot for you and do it’s shot to boot.
