Wilder on the Taylor

Wilder on the Taylor is an exclusive shared ranch community built in collaboration with Jackson-Shaw and Swift Property Company. Switch Creative Group was hired for all web and print materials. Print materials were written by myself and web materials were a collaboration between myself and our lead content director. The web site can be found here.

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Wilder on the Taylor continued

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The Spice Rack

When Food, Friends and Fun Inc. came to Switch Creative Group, they were looking to brand a new restaurant concept that incorporated beautiful servers with high quality Mexican food. Everyone at Switch started this process by submitting two to four names. In the end, one of the names I submitted, The Spice Rack, was chosen for this new venture. After this we developed their brand internally to help define what the culture of The Spice Rack would look, feel and sound like. The Spice Rack will be opening their doors in Knoxville, TN, this fall.

SEO Writing and Results

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The Result






The Result

So Print, Web and SEO walk into a bar together…

What kind of drinks should you send over?

Print wants a big nosed red wine. Print wants to linger and become entrenched in your mind. It takes desire to connect with something physical. Something tactile. You engage print differently because you make a conscious choice to become involved in it by picking it up, feeling the weight and style of the paper, the foil stamping or embossed markings. You are in a monogamous relationship with print, even if for a moment at the start, but if done right that moment can last forever.

Web wants a beer. In a chilled glass, plastic cup, funnel, whatever, cos Web has 1764 Facebook friends and a Tweet Deck to make your head spin. Web can hold your attention for 20 minutes even when it knows there are billions just like it working the room, trying to scratch your back button.

SEO wants a shot. It needs a shot. Shots are direct. Shots get the job done. What!?! You don’t want a shot? SEO will take your shot for you and do it’s shot to boot.