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Tuesday, October 27, 2009
Wilder on the Taylor
Wilder on the Taylor is an exclusive shared ranch community built in collaboration with Jackson-Shaw and Swift Property Company. Switch Creative Group was hired for all web and print materials. Print materials were written by myself and web materials were a collaboration between myself and our lead content director. The web site can be found here.
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Wilder on the Taylor continued
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The Spice Rack
When Food, Friends and Fun Inc. came to Switch Creative Group, they were looking to brand a new restaurant concept that incorporated beautiful servers with high quality Mexican food. Everyone at Switch started this process by submitting two to four names. In the end, one of the names I submitted, The Spice Rack, was chosen for this new venture. After this we developed their brand internally to help define what the culture of The Spice Rack would look, feel and sound like. The Spice Rack will be opening their doors in Knoxville, TN, this fall.
SEO Writing and Results
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The Result
The Result
The Result
The Result
Monday, October 26, 2009
So Print, Web and SEO walk into a bar together…
What kind of drinks should you send over?
Print wants a big nosed red wine. Print wants to linger and become entrenched in your mind. It takes desire to connect with something physical. Something tactile. You engage print differently because you make a conscious choice to become involved in it by picking it up, feeling the weight and style of the paper, the foil stamping or embossed markings. You are in a monogamous relationship with print, even if for a moment at the start, but if done right that moment can last forever.
Web wants a beer. In a chilled glass, plastic cup, funnel, whatever, cos Web has 1764 Facebook friends and a Tweet Deck to make your head spin. Web can hold your attention for 20 minutes even when it knows there are billions just like it working the room, trying to scratch your back button.
SEO wants a shot. It needs a shot. Shots are direct. Shots get the job done. What!?! You don’t want a shot? SEO will take your shot for you and do it’s shot to boot.
Print wants a big nosed red wine. Print wants to linger and become entrenched in your mind. It takes desire to connect with something physical. Something tactile. You engage print differently because you make a conscious choice to become involved in it by picking it up, feeling the weight and style of the paper, the foil stamping or embossed markings. You are in a monogamous relationship with print, even if for a moment at the start, but if done right that moment can last forever.
Web wants a beer. In a chilled glass, plastic cup, funnel, whatever, cos Web has 1764 Facebook friends and a Tweet Deck to make your head spin. Web can hold your attention for 20 minutes even when it knows there are billions just like it working the room, trying to scratch your back button.
SEO wants a shot. It needs a shot. Shots are direct. Shots get the job done. What!?! You don’t want a shot? SEO will take your shot for you and do it’s shot to boot.
Tuesday, May 5, 2009
Friday, April 17, 2009
Muratec
Below is a selected section of copy doc for Muratec America's updated website. There were 32 web pages of original copy written for this site. Please email if you wish to view more of this work.
Muratec Site Page Eleven
Title: Muratec Legacy Products
Description: Introductory paragraph with individual machine descriptions
Keywords: Legacy Products, F-560, F-520/F-520D, MFX-2830, F-300, MFX-1430/1430D, MFX-2030
[Header]
Muratec Legacy Products
A foundation of excellence with an eye on the future.
[Content]
We’ve been there since the very beginning of the faxsimille revolution, helping your projects reach their destination. Our legacy series machines are built on the same principles that made Muratec a success from the start. Friendly design coupled with cutting edge technology that makes your life easier, not harder. Take a look below to see which machine is right for you.
F-560
The F-560 provides a large, back-lit touchscreen to that is as intuitive as it is practical, joining your networks, e-mail servers and digital communication lines at one station. No matter the destination – e-mail inboxes, FTP sites, fax terminals or network folders – this Network Gateway Platform (NGP)-enabled multifunctional delivers with consistently and ease. And with on-board directory assistance keys, help is just a click away.
F-520/F-520D
We are proud to introduce the first NGP-enabled devices, the F-520 & F-520D. More than your traditional fax machine, the F-520 & F-520D are a true digital document delivery solutions. With them you can directly route documents to network folders, e-mail addresses, FTP sites, remote Internet fax terminals or traditional fax machines. Truly a new direction in the way desktop fax machines are perceived.
MFX-2830
The MFX-2830 will exceed all your expectations if you are looking for an MFP for your small business or workgroup. Featuring an interactive voice guidance system and single pass duplex scanner, as well as digital connectivity options as powerful as they are affordable, the MFX-2830 is a productivity powerhouse.
F-300
At Muratec, we view simplicity as an exercise in elegance, not a way to skimp on the things that are most important to your needs. With 8 MB(Shared) standard copier memory and a maximum paper capacity of 1,050 sheets, this Energy Star Rated classically produced machine is prepared for your most important needs.
MFX-1430/1430D
Out-of-the-box thinking right out of the box. That’s the philosophy behind our new MFX-1430 and MFX-1430D, the first segment 1 multifunctional devices built on the Network Gateway Platform (NGP). DHCP compliance, Ethernet connection and a 33.6 Kbps fax modem make speed and technology at the forefront of this easy to use, but yet extremely powerful document-based business solution.
MFX-2030
Our newest edition to the Legacy series, the MFX-2030, is a segment 1 multifunctional device built on the Network Gateway Platform (NGP). It is the most intuitive and innovative workgroup device on the market with features that allow for color or monochrome document mailing to any network folder, e-mail inbox or FTP site on the machines network. Add to this an ultra-compact footprint, and you’ll start to understand what the idea of exceeding expectations is all about.
Muratec Site Page Thirteen
Title: Support Overview
Description: Two paragraphs about support features provided by the site
Keywords: Support, Web Jetadmin, drivers, manuals, network management tools, brochures
[Header]
Support Overview
Because your solution is our service to you.
[Content]
At Muratec we believe that service and support starts long before you may encounter a problem. We understand that your time is at a premium, and that a service support phone call/email isn’t always an option when it’s crunch time. That’s why we are below you will find all drivers and manuals for our entire product catalog, as well as network management tools for machines equipped with HP’s Web Jetadmin package.
Also for dealers needing a solution for clients that wish to have more information when making their decision, you will also find a full selection of brochure and product sheets to use at your convenience. Of course we always want to hear from you personally, so if you need further assistance please feel free to contact us anytime. At Muratec, your solution is our service to you.
Muratec Site Page Eleven
Title: Muratec Legacy Products
Description: Introductory paragraph with individual machine descriptions
Keywords: Legacy Products, F-560, F-520/F-520D, MFX-2830, F-300, MFX-1430/1430D, MFX-2030
[Header]
Muratec Legacy Products
A foundation of excellence with an eye on the future.
[Content]
We’ve been there since the very beginning of the faxsimille revolution, helping your projects reach their destination. Our legacy series machines are built on the same principles that made Muratec a success from the start. Friendly design coupled with cutting edge technology that makes your life easier, not harder. Take a look below to see which machine is right for you.
F-560
The F-560 provides a large, back-lit touchscreen to that is as intuitive as it is practical, joining your networks, e-mail servers and digital communication lines at one station. No matter the destination – e-mail inboxes, FTP sites, fax terminals or network folders – this Network Gateway Platform (NGP)-enabled multifunctional delivers with consistently and ease. And with on-board directory assistance keys, help is just a click away.
F-520/F-520D
We are proud to introduce the first NGP-enabled devices, the F-520 & F-520D. More than your traditional fax machine, the F-520 & F-520D are a true digital document delivery solutions. With them you can directly route documents to network folders, e-mail addresses, FTP sites, remote Internet fax terminals or traditional fax machines. Truly a new direction in the way desktop fax machines are perceived.
MFX-2830
The MFX-2830 will exceed all your expectations if you are looking for an MFP for your small business or workgroup. Featuring an interactive voice guidance system and single pass duplex scanner, as well as digital connectivity options as powerful as they are affordable, the MFX-2830 is a productivity powerhouse.
F-300
At Muratec, we view simplicity as an exercise in elegance, not a way to skimp on the things that are most important to your needs. With 8 MB(Shared) standard copier memory and a maximum paper capacity of 1,050 sheets, this Energy Star Rated classically produced machine is prepared for your most important needs.
MFX-1430/1430D
Out-of-the-box thinking right out of the box. That’s the philosophy behind our new MFX-1430 and MFX-1430D, the first segment 1 multifunctional devices built on the Network Gateway Platform (NGP). DHCP compliance, Ethernet connection and a 33.6 Kbps fax modem make speed and technology at the forefront of this easy to use, but yet extremely powerful document-based business solution.
MFX-2030
Our newest edition to the Legacy series, the MFX-2030, is a segment 1 multifunctional device built on the Network Gateway Platform (NGP). It is the most intuitive and innovative workgroup device on the market with features that allow for color or monochrome document mailing to any network folder, e-mail inbox or FTP site on the machines network. Add to this an ultra-compact footprint, and you’ll start to understand what the idea of exceeding expectations is all about.
Muratec Site Page Thirteen
Title: Support Overview
Description: Two paragraphs about support features provided by the site
Keywords: Support, Web Jetadmin, drivers, manuals, network management tools, brochures
[Header]
Support Overview
Because your solution is our service to you.
[Content]
At Muratec we believe that service and support starts long before you may encounter a problem. We understand that your time is at a premium, and that a service support phone call/email isn’t always an option when it’s crunch time. That’s why we are below you will find all drivers and manuals for our entire product catalog, as well as network management tools for machines equipped with HP’s Web Jetadmin package.
Also for dealers needing a solution for clients that wish to have more information when making their decision, you will also find a full selection of brochure and product sheets to use at your convenience. Of course we always want to hear from you personally, so if you need further assistance please feel free to contact us anytime. At Muratec, your solution is our service to you.
The Renaissance at Turtle Creek
Copy for print and web brochures.
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The Doug Fir Lounge
Here are two examples of the opening paragraphs of Log Love, The Doug Fir Lounge's email newsletter which reaches over 10,000 people weekly.
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Thursday, April 16, 2009
NPR Song of the Day
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Wednesday, April 15, 2009
Portland Mercury, Up and Coming Clips
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